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logo和标准字设计

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2018-04-08 提交的作品

感觉很怪

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logo和标准字设计

字体设计、标志、版式

2018-04-13 点评

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总评：
除了上面说的三点之外，整组中文字形的结构也有很大问题，出现了随意变形，没有美感的问题。我们在做字体设计的时候除了要结构准确还要把握整个项目的气质。像药业，并且是中药的企业，用宋体或书法等传统气质强的字体是最好的选择。要体现舒心的感觉可以在结构与圆润感上做变化。可以用宋体的特征结合卡通字体的结构与圆润感来做整个调性的把控。

当然提高审美很关键。图形标也好，字体也好最基本的要求就是要美观，不要随意变形，不要加一些多余的东西，不要把图形标做的不伦不类。多提高审美以及对造型的把控能力。

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